"Celebrating Tama's legacy and the drummers that made us the strongest name in drums."
In 2014, Japanese drum brand Tama commemorate...
"Celebrating Tama's legacy and the drummers that made us the strongest name in drums."
In 2014, Japanese drum brand Tama commemorate 40 years in the music and drum industry. The company celebrated four successful decades with a majestic event at the Hilton in Anaheim, California during the NAMM show.
The line-up on stage included these artists, all with bands:
- Billy Cobham
- Lenny White
- Simon Phillips with Protocol II
- Charlie Benante with Anthrax
- Mike Portnoy
- George "Spanky" McCurdy
- Matthew Garstka with Animals As Leaders
Drumoff artists:
Ronald Bruner Jr. - John Blackwell - Rayford Griffin - Blake Richardson - Billy Rymer
Other artists involved: Stewart Copeland, Lars Ulrich, Bill Bruford and many others.
With their Sound Lap Project (S.L.P.) snares, Tama started a whole new approach that focuses on the key component of...
With their Sound Lap Project (S.L.P.) snares, Tama started a whole new approach that focuses on the key component of the drum set for every drummer: the snare drum. The drum company developed eight different snares to provide drummers with the best possible instrument to play their music. At Winter NAMM 2012, Tama showcased these new S.L.P. snares, introduced to you by Jeroen Bakx, drums specialist in the Benelux for Tama's mother company Hoshino Gakki, Ltd.
The Tama drum company presented their immense yearly booth at Winter NAMM in Los Angeles, USA again. Tama exhibited some...
The Tama drum company presented their immense yearly booth at Winter NAMM in Los Angeles, USA again. Tama exhibited some amazing setups and - naturally - presented new introductions and other product developments. Drummerszone.com got a full tour from Tama's Communications Director Paul Specht. In the videos below he presents all the new stuff the company introduced.
Tama Drums (stylized as TAMA) is a brand of drums and hardware manufactured and marketed by the Japanese musical instrument company, Hoshino Gakki. Tama's research and development of products, along with production of its professional drums, is done in Seto, Japan, while its hardware and more affordable drums are manufactured in Guangzhou, China.
Hoshino has several offices around the world for marketing and wholesale distribution. Drums destined for the U.S. market are assembled and stocked at Hoshino USA in Bensalem, Pennsylvania. The US subsidiary also contributes to Tama's market research and development.
Hoshino Gakki began manufacturing drums in 1965 under the name "Star Drums". Hoshino, the family name of the founder, translates to "star field," thus the selection of the "Star Drums" brand name. The drums were manufactured at Hoshino's subsidiary, Tama Seisakusho, which had opened in 1962 to manufacture Ibanez guitars and amplifiers.
While the production of guitars and amps was moved out of the factory by 1966, the production of drums there continued to grow. The two higher lines of drum models, Imperial Star and Royal Star, were introduced to the American market and were successful lower-cost drums competing against more expensive American-made drums offered by Rogers, Ludwig, and Slingerland at the time.
By 1974, Hoshino decided to make a concerted effort to make high-quality drums and hardware and start marketing its drums under the Tama brand. Tama was the name of the owner's wife, and means "jewel" in Japanese. In keeping with its heritage, "star" continues to be used in the names of Tama's drum models to this day.
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