The "Story":
I invited creative directors from Grey Advertising to a solo concert at Joe's Pub in NYC. They liked the drum sample triggering remix idea so much that they built a TV Campaign around it. The idea was to have one person provide a captivating solo performance. *This was filmed live on a sound stage in Pacific Palisades, CA. I had the Director provide a pro tools rig so we could capture a true real-time audio and visual performance on camera in one take. Human Beatbox Rahzel (The Roots) also had his own commercial. The third commercial in the campaign featured "DJ Rap" from the UK.

The Director was Phillip Atwell known for his music videos with Eminem and Marilyn Manson.
Creative Directors/Art Directors: Mark Catalina and Mike Ryniec
Agency: Grey NY