In the video, Ringo recalls the origins of his love affair with the drums, tapping a handful of friends, including Tré Cool of Green Day, Clem Burke of Blondie, Matt Sorum (Guns n' Roses, The Cult, etc), acclaimed session drummer Jim Keltner, and Chad Smith of the Red Hot Chili Peppers.

Ringo recounts how he walked around in Liverpool at the age of thirteen, staring at the drums in various music stores until his stepdad bought him his first kit for $20:

"I just started hitting them; I had no lessons. It was lucky that in those days, if you had the instrument, you were in the band. I loved the sound of them, the depth of them, what they give me — it's just my instrument."

For every photo posted on Instagram with a peace sign and the hashtag #PeaceRocks, John Varvatos will donate $1 to the Ringo Starr Peace and Love Fund, which promotes meditation as a way to help heal stress and trauma.