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"In addition to being more durable than their wood counterparts, Ahead sticks are more responsive, more powerful, stronger, straighter and consistent in size and weight to a variance of less than 1%. Ahead are also the world’s first recyclable drumsticks and to this day remain the only "green" sticks on the market. Plus, their unique design and components allow them to absorb 50% more shock than wood."
Another reason for Ahead’s success has been the availability of models designed for the newer, heavier types of music that have become popular over the last two decades. Ahead’s ability to control weight and balance independently of diameter and length gives them an edge for modern rock, punk, metal, hardcore and progressive styles.
In addition, Ahead has also assembled one of the heaviest and most relevant artist rosters of any major stick company, from legendary metal masters like Lars Ulrich (Metallica), Tommy Lee (Motley Crue), Phil Rudd (AC/DC), Rick Allen (Def Leppard) and Tico Torres (Bon Jovi) to today’s up-and-coming generation of metal and hardcore drummers such as Sasha Horn (Forbidden), John Paul "JP" Andrade (Allegaeon), Henrik Ohlsson (Scar Symmetry), Vinnie Fiorello (Less Than Jake), Adam Patterson (The Expendables), Bobby Alt, Adam Alt, Frank Zummo and Justin Imamura (Street Drum Corps) and many others.
In 2011 the company launched an initiative called Generation A to raise awareness and educate young drummers and drum teachers on the benefits of Ahead sticks, as well.
Metallica drummer, Rock 'n' Roll Hall of Fame inductee and long-time Ahead endorser Lars Ulrich asks:
"Why do I play Ahead? The question should be ‘why doesn’t everybody?’."
