The campaign began following Breast Cancer Awareness Month, October 2010, as a way of keeping awareness in the media following a month of national fundraising events.

Based around the company's 5A Hickory Pink drumsticks and using those sticks as the symbol of the campaign, Los Cabos Drumsticks pledged to donate a portion of the proceeds from the sale of each pair of sticks sold over a six month period, towards charities supporting breast cancer awareness.

With April 2011 signaling the end of the initial fundraising period, Los Cabos Drumsticks have announced Think Pink will now continue until October 31, 2011. Matt Carter, director of marketing and artist relations for Los Cabos Drumsticks, says:

"Think Pink has been a great success. We're pleased to be able to help spread awareness for breast cancer research and charities throughout the music community and the support we received has been overwhelming. In fact, the unexpected demand delayed us in getting our pink sticks out to many of our distributors in Europe and parts of the United States. To be fair to the spirit of the campaign and the charity we're supporting, we thought it would be best to extend Think Pink for a total of twelve months to allow our friends in Europe and the United States an opportunity to get involved."