The deal, which was announced at the Musikmesse in Frankfurt, follows a meeting at the 2011 Winter NAMM show in Anaheim, California, where a daily visit from Adam Hall’s Markus Jahnel reinforced the positive interest he expressed from day one. Jay Baldemor, president of Gruv Gear, recalls:

"We had overwhelming attention from dealers and distributors from all over the world. Markus definitely became one of the most familiar faces by the end of the show, and that says a lot about Adam Hall’s sincere desire and commitment in working with us."

Markus Jahnel, sales manager at Adam Hall GmbH, comments:

"For me it was love at first sight - I definitely see a great potential for the Gruv Gear V-Carts on the European Market. These products set a new standard in terms of transportation flexibility and their design and overall feel are absolutely unique. It’s a real 'must have'."

The debut of Gruv Gear’s products, particularly its innovative series of multi-mode utility carts and trolleys for creative professionals called the V-Cart Solo™ and Solo XL™, have already made avid endorsers out of some of the world’s top artists, including drummers Jonathan "Sugarfoot" Moffett (Michael Jackson) and David Owens, bassists Anthony Wellington (Victor Wooten Band) and Derrick Murdock (The Tonight Show with Jay Leno), plus dj Icy Ice (World Famous Beat Junkies, Kanye West and Black Eyed Peas parties, Grammy after parties).