The new initiative was launched in Los Angeles with over 100 enthusiastic Girl Scouts and their parents in attendance.

On hand to lend her support was Charlotte Caffey, lead guitarist and songwriter for the pioneering all-female band the Go-Go’s. Rising Disney star Shelby Spalione also appeared, performing with The Rockin’ Roland Girls Band, featuring Nellyris "Didi" Negron or Lux on drums.

Afterward, the band members led a series of interactive sessions where the scouts played and learned about Roland instruments such as the HD-1 V-Drums® Lite.

The Girl Scouts Rock! Powered by Roland partnership gives girls from 8-14 years of age a hands-on experience playing popular music with modern musical instruments; an important opportunity that fewer girls are receiving due to music budget cuts in schools all over the nation. The fun, interactive curriculum co-developed by Roland and GSUSA aims to get girls pumped up about making music and music education.

Charlotte Caffey, referring to the Go-Go’s landmark 1981 debut album while speaking at the Los Angeles event, said:

"This year will mark the 30th anniversary of 'Beauty and the Beat'. As a female musician and songwriter and mother of a 16-year-old daughter myself, I love that the Girl Scouts and Roland have partnered to bring girls across the country access to making music."

A second successful Girl Scouts Rock! Powered by Roland event was held in Miami, Florida, on April 30, 2011. Additional events are scheduled for Chicago, Illinois, on May 14th and New York City, New York, on May 21st.