Tony Williams, director of sales for Europe, the Middle East and Africa, says his company is very pleased to have gained BMI as a distribution partner in Benelux because of their long history in the MI industry and their expertise:

"BMI are well positioned to advance our brands in their market. Ampeg and Mackie already have a strong and loyal dealer and user base in the Benelux region. BMI will build on this success by delivering improved local stock availability, excellent in-market sales, technical support, and elevated levels of marketing and brand awareness. An improved level of French and Dutch language-based marketing provided by BMI will lead to sales growth and improved consumer awareness."

Karel Landman, BMI ceo and owner, comments:

"All of us at BMI are very proud to partner up with Loud Technologies Inc. and the much respected Ampeg, Crate and Mackie brands. We are looking forward to a strong and long lasting partnership. We will focus on building these brands in local markets and growing their online presence. We have been in business since 1969 and this feels like being reunited with old friends. Brands like Ampeg and Crate are coming home and bring a new friend Mackie with them."

Located in The Hague, Netherlands, BMI is an import, distribution and marketing company for musical instruments, pro-audio and accessories, including percussion brands such as Vater, Voggenreiter and Premier.