In an effort to match its appearance to its product quality, Promark announced an update to its trademark and logo at the 2015 NAMM Show, taking place January 22-25 in Anaheim, California.
Promark will now be written as one word and will feature a bold typeface in all caps in its branding and trademark usage. The updated logo is now inclusive of the D'Addario name, which has been responsible for the major elevation in quality control through various production improvements since its acquisition
of the brand.
Henceforth, Promark by D'Addario will appear in written form as Promark and no longer 'Pro Mark', 'ProMark', 'Pro-Mark', or any variation of such use. All branding and marketing efforts have been or will be updated to the new Promark by D'Addario logo. This improvement is effective immediately.
D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions including Evans drumheads, Promark drumsticks, and Puresound wires.
