Promark's previous Product Specialist, Rob Caniglia, has been appointed as D'Addario's Regional Sales Manager for the West Coast.

In keeping up with the ever-changing retail landscape, D'Addario is adjusting personnel assignments to better align with their business partners and consumer needs in the market. David Via, Vice President of Sales at D'Addario, explains:

"We believe these personnel changes align our resources with the ever-changing needs of the market and position us well for continued growth in store, on-line, domestically, and internationally."

D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions including Evans Drumheads, Promark Drumsticks, and Puresound wires. Alle brands will be present at the Winter NAMM Show 2015 in Anaheim, California later this month.