"This new finish looks like paint and actually feels like paint. But when combined with the warmth of a drummer's grip, it forms a fantastic gripping surface with a very similar feel to rubber."

The Grip-Dip series will be officially launched in two separate white hickory 5A and 5B models at the winter NAMM Show 2013, set to take place in Anaheim, California between January 24–27, 2013.