\"Tom Whalley grew up in the record business in the same way that I did. He understands the grass roots development of artists and the importance of growing real careers in a time when most executives are looking for short-term success, which ultimately yields short-sighted goals. Tom understands that if artists are developed and nurtured the right way from the beginning, they\'ll stick around for a long time.\"
The producer adds that Warner Bros. is the biggest rock label of all. He continues:
\"All the biggest acts on it are rock artists. The company has a better understanding of rock and eclectic music than any other in the industry. It\'s a perfect fit.\"
Whalley is equally excited about the deal with Rubin, naming the producer \"a driving creative force in popular music for two decades.\"
Rubin has produced such landmark hip-hop albums as Run DMC\'s \"Raisin\' Hell,\" Beastie Boys\' \"Licensed to Ill,\" and LL Cool J\'s \"Radio,\" as well as best-selling music by such diverse artists as Red Hot Chili Peppers, Jay-Z, System of a Down, Tom Petty, Weezer, Audioslave, Dixie Chicks, and Johnny Cash.
The co-founder of classic hip-hop label, Def Jam, with Russell Simmons, Rubin struck out on his own in 1988 and formed American Recordings.
The label built its reputation with chart-topping hits by such artists as System of a Down, Black Crowes, and Sir Mix-A-Lot.
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