The 2011 Lexus IS car, featuring race-inspired paddle shifters and F-sport tuned suspension, performs so precisely it can create its own beat - as shown in the new Lexus commercial that drummers all over the world are talking about.
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The ad film shows a driver racing through a warehouse containing carefully positioned rows of Yamaha drums and Zildjian cymbals.
As the car speeds by the percussion instruments, its wheels roll over pressure-sensitive plates that activate pedals and sticks that play pretty nifty patterns in perfect time to demonstrate the car’s precise handling.
Mind you: there\'s no computer-generated imagery, it\'s all real. To prove it Lexus has released a \"behind the scenes\" video about the making of the commercial, explaining the mathematical strategy, musical intelligence and meticulous engineering, finished by the commercial:
The 2011 Lexus IS car, featuring race-inspired paddle shifters and F-sport tuned suspension, performs so precisely it can create its own beat - as shown in the new Lexus commercial that drummers all over the world are talking about.
