The campaign was conceived by the company’s creative team at IdeaCity (formerly GSD&M) of Austin, Texas and consists of drumsticks forming commonly used hand signs such as ‘peace’, ‘hang loose’, ‘rock on’, and many more.

In making the announcement, Pro-Mark’s director of sales and marketing Pat Brown said,

\"Our industry produces some very good advertising, so for us to win a ‘Drummie’ is quite an honor. The credit largely goes to Karen Gregory, Ray Longoria, and Matt Davis…the exceptionally talented folks that handle our account.\"

We have published two of the advertisments of the \'Say It With Your Music\' series to this article. To see all of the ads in the “Say It With Your Music” campaign, please visit www.promark.com/company/advertising.cfm.

Read more about the winning artists in our other \'Drummies\'-article \'Neil Peart big winner of DRUM!\'s \'Drummies\'