"The variety of percussion products in stock, the merchandising of each product group, and the knowledge, feedback, and guidance that Victor Salazar and his team shares with us is truly an inspiration. The store is a great drummers' hang regardless of a players’ ability level, and I'm thrilled that our products are so well received by their online and in-store customers."

Vic Firth Company's offerings have been stocked by Vic's Drum Shop since Victor Salazar opened the store in Chicago in 2011. Since then, the store has become a shopping destination for drummers of all skills levels and backgrounds from around the world, as well as the world's most elite drumming and percussion professionals - including Steve Gadd, Bernard Purdie, Steve Smith, Stewart Copeland, Kenny Aronoff, Terry Bozzio, Will Calhoun, Jimmy Chamberlin, Jimmy DeGrasso, Hannah Ford-Welton, Jerry Gaskill, Gavin Harrison, Johnny Rabb, Jim Riley, John Riley, Derek Roddy, Danny Seraphine, Todd Sucherman, Nathaniel Townsley, Chad Wackerman, Billy Ward, and many more.