"The company believes the reintroduction of MAP Pricing and our enforcement of our standard MAP Policy helps protect the profitability of our dealers and the brand. We believe the path to grow the stand business is through the continued product innovation that Hercules is already known for, customer-centric sales and marketing efforts and effective dealer support."
VP of Sales Andy Strayer adds that KHS America believes that uniform advertising recommendations are a method that assists in establishing an appropriate perception of product value while encouraging our loyal dealers to promote Hercules products actively, providing consumers with high quality point of purchase service.
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