The Beat for Peace campaign is a film which calls for an end to conflict in the African country after millions died in the civil war there. The campaign is designed to urge world leaders to take decisive diplomatic action over the next 365 days to prevent all-out conflict returning to the Sudan.

Jamie Catto, filmmaker and a drummer himself, explains why he made a film with celebrity drummers from Radiohead, The Police and Pink Floyd picking up a drumroll beginning in the war torn country and turning it into a global drumbeat to remind politicians of the delicate peace in Sudan:

\"The violence that could kick off there is so horrific, on a par with Dafur and everything. Hundreds of thousands dying and being displaced. Could we drum up an idea, something that could get everyone’s attention so that this year is focussed fully on making sure there isn’t horrific violence there, in all the kinds of ways that it could kick off.\"

Also supporting the campaign and participating in the video are Caroline Corr, Evelyn Glennie, Yehia Khalil and Mustapha Tettey Addy: