"Reformed wildman" and Blink 182 drummer Travis Barker is featured in the latest video of Helping Parents 2 Rock, a series of fake and funny public service announcements that's running on American late-night talk show Jimmy Kimmel Live!
Helping Parents 2 Rock is sponsored by Hyundai's 2013 Santa Fe model. The Santa Fe, a tall station wagon with an SUV look, was originally introduced in 2001.
The all-new 2013 model might be a logic choice for families but the South Korean multinational automaker wanted to avoid the aura of dullness, tameness and boredom that's often accociated with babies, parenthood and raising a family. Instead, Hyundai wants you to rock while you roll.
Enter rock stars such as Kiss ("We got a code red: a lame birthday party"), Jack Black and Kyle Gass of Tenacious D ("Parents who don't rock? It's a fucking epidemic"), and Alanis Morissette ("ROCCK: Rocking is an Obligation and a Courtesy to your Children and Kids").
Watch Travis Barker's public service announcement below: