These artists don’t just play Sabian cymbals – they’re obsessed with them. To honour the tight bond between the manufacturer and its endorsers, Sabian has launched 'Obsessed'.

This new advertising and brand campaign that celebrates 30 years of the finest drummers, and the cymbals that inspire them.

Says Sabian president Andy Zildjian about the company’s 30th anniversary:

"It’s been quite a ride! Having been here from the very beginning to watch our growth firsthand, I can say that our spirit of innovation, the quality of our products and the relevance of our brand have consistently been our focus from day one. And I can confirm that will never change."

A few of the landmarks in Sabian's remarkable 30-year history? What about the introduction of AAX and HHX – the world’s first truly modern cymbal lines. Tarly signing of world class endorsers like Larry Londin, Phil Collins and Harvey Mason Sr, plus the Signature series of cymbals that followed. Or the first 'Sonically Matched' professional-level box sets in the industry.

As Sabian enters its fourth decade as a leading cymbal manufacturer, the spirit of innovation is clearly still alive and well in Meductic, Canada.

Players' Choice: vote for your favorite four
You get a say in what new cymbals Sabian introduces in 2012. Players' Choice started with 12 innovative new cymbal designs. In the end only four models will be added to the Sabian line.

Voting started on October 17 and will end on January 9. The winning cymbals will be announced on January 19, right before the NAMM show in Anaheim.

Your vote counts on cymbalvote.com!