Premier, serving drummers worldwide since 1922, already owned exclusive UK distribution for its One Series and British Collection ranges alongside the company's marching and orchestral products, with the rest distributed by Rosetti Ltd, distributor of musical instruments and accessories.

The new deal, in agreement with Rosetti, will see Premier take on distribution and marketing of its full portfolio in the UK from next month. Craig Buckley, Premier's general manager, comments:

"It is our aim to provide the clearest level of communication for our customers. As Premier goes from strength to strength it is important that we focus on our relationship with the UK's retailers to provide the best possible service. This will be a smooth transition for Premier and our customers."

The folks at Rosetti state they're happy to have reached this agreement with Premier and they wish the drum company continued success.