This is an addition of 40% in floor space compared to the company's previous NAMM exhibit sizes.

The NAMM Show, founded in 1901, is the world's premier music products trade show, where manufacturers from around the globe come to unveil their new gear.

Udo Heubeck, general manager of Meinl Percussion and Meinl Cymbals, comments:

"40% more space is a significant increase of our total exhibit area. With this investment, especially in times like these where the global economic situation becomes harder and harder, we are showing a strong commitment to the American market. At the same time NAMM is a globally important show in our industry. It also sends a signal to our distributors in all the countries around the world where we have established fruitful business relations."

The NAMM show is a trade-only business: attendance is restricted to owners, suppliers, employees, endorsed artists and visitors of NAMM Member companies.

The 2013 Winter NAMM Show will take place from January 24th until January 27th 2013 in Anaheim, California.

Meinl will exhibit new cymbals and percussion products at booth number 3454 and 3464.