Marshall Amplification has announced the recent acquisition of Natal Percussion. The renowned British percussion company will probably benefit from Marshall\'s huge global distribution network.
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The news of Marshall\'s take-over comes two months after Canadian cymbal manufacturer Sabian purchased Californian percussion maker Gon Bops.
About Natal Percussion Natal was originally conceived in the late ’50s by sought-after British percussionist Alan Sharp who, unable to find the exact instruments he wanted, commissioned their individual parts from various companies and assembled them himself.
Orders for Alan\'s new Afro-Cuban bongos and congas soon began to flood in from his students and contemporaries, eventually leading to the foundation of the Natal Percussion Company in 1965.
While based in swinging ’60s London, Natal enjoyed huge success, especially with their revolutionary fibreglass congas, which found favour with the likes of Santana, The Rolling Stones, T. Rex and Led Zeppelin.
Marshall\'s company founder, Jim Marshall - a drummer himself - even sold Natal instruments in his London store whilst building amplifiers for some of the major rock and pop bands of the era. Jim has kept a keen eye on the company ever since.
Throughout the ’70s and ’80s the company continued to design, develop and manufacture world class percussion instruments, shipping congas, bongos and tambourines as far as Australia and New Zealand. The early ’90s brought the introduction of Natal’s first wooden conga range – the Fusion series, which combined unique Natal design with the warm natural sound of premium Ashwood. For the past decade the company has concentrated solely on its UK market.
So what does the take-over mean for both companies? From Natal’s point of view it provides a huge new investment in its brand and products. Established Natal percussion ranges such as the UK designed Spirit, Fusion and Classic are being given a new lease of life, with the high-end Cubana series now set to be manufactured at Marshall’s UK factory. The brand new Fuego series is also ready for production and there are some very exciting products in the percussive pipeline.
This deal also gives Natal access to Marshall’s extensive world-wide distribution network, which will soon make these and many other Natal products available in all four corners of the globe.
For Marshall, it demonstrates a strong commitment to British design and manufacture, and an excellent opportunity to reinvigorate, develop and expand a company steeped in British music history.
Marshall Amplification has announced the recent acquisition of Natal Percussion. The renowned British percussion company will probably benefit from Marshall\'s huge global distribution network.
