Cadbury's Dairy Milk, the flagship brand of Cadbury Schweppes, has unveiled their new chocolate commerical.
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It's a remarkable one: the film does not show chocolate, it doesn't show people eating chocolate, in fact it doesn't even mention the word. Instead the film shows a gorilla playing the drum track of Phil Collins' In the Air Tonight!
The 90-second film, which was written and directed by creative director Juan Cabral of Fallon London, debuted in the UK yesterday evening during the 'Big Brother 8' finale. The campaign is worth over £ 6 million (about $ 12.1 million or 8.87 million euros), making it the biggest spend on chocolate for many years.
Watch the gorilla hammering the drum kit in a karaoke-style bangalong:
Cadbury's Dairy Milk, the flagship brand of Cadbury Schweppes, has unveiled their new chocolate commerical.
