Nicko and Premier will collaborate on a series of professional signature items including full drumsets and snare drums alongside reissuing authentic replicas of Nicko's tour kits such as the iconic monochrome kit used on 2003's 'Give Me Ed 'til I'm Dead' tour.

This creative relationship provides, for the first time, a range of Nicko and Iron Maiden inspired drumset products, officially authorised by Nicko McBrain on behalf of the band.

The drummer, who has been a part of the Premier family since 1994, explains how both parties talked about making available replicas of Nicko's touring kits, following a host of requests from many people as to how they may get their hands on one:

"It is with immense pride and passion that I can announce this has finally come to fruition. We have a smashing new selection of custom kits, custom snare drums and spare parts, that I hope all you drummers (or budding drummers) will like, regardless of how long you’ve been playing. Just remember, ‘hit em hard!'"

In 2010 the British company supplied Nicko McBrain with a new Premier Series Elite kit with custom artwork for Iron Maiden’s 'The Final Frontier World Tour'. The trek opened in the US in June 2010, and is currently underway in South America before heading into Europe where it will culminate with a UK Arena tour in July and August. Continues Nicko:

"After I have finished the summer tour with the mighty Maiden, I am hoping to do a bit of an international tour of my own, along the same lines as Rhythm of the Beast. I do hope you will come along and have some fun with me and to check out our new drums and equipment."