Modern Drummer (MD) Publications has announced the expansion of its electronic media division.
“These recent developments represent an ongoing pledge to our readers and the drum industry. Since Ron Spagnardi first began publishing Modern Drummer in 1977, we have been dedicated not just to covering the drumming community, but delivering this information in a variety of ways that serve the needs of players, students, teachers, dealers, manufacturers, and distributors. The digital age is here.”
MD’s Digital Edition, which launches in September 2008, will be available to all subscribers of the magazine as well as a new class of “digital only” subscribers. A secure access code for the electronic version will be emailed to all registered subscribers at the same time the print version is shipped. Both groups will have simultaneous access to the print and electronic versions of the magazine.
Modern Drummer’s other electronic media, MD Online and the MD Wire, have been repurposed to include increased editorial and advertising content. Kearns further indicates that MD’s multi-dimensional e-media approach is intended to allow the distribution of information through multiple forms of electronic media as well as integration across Modern Drummer’s world-class print and electronic media platforms. According to Kearns, additional e-media projects will be introduced as the electronic market continues to expand.
Lisa J
To support this growing effort, Modern Drummer has recruited new personnel. As the coordinator of e-media sales, Lisa J will be handling advertising and marketing support for all of MD’s electronic media.
Lisa\'s husband, Jerry, is a drummer and drum builder, one of her sons is an up-and-coming young drummer, and her other son is a Web programmer for a major company in the entertainment industry.
Lisa, who currently lives in southern California, grew up in New York, attended the “Fame” High School Of Performing Arts, and has had extensive sales experience in and outside of the drum industry.
Justin Sokol
Originally from Kansas City, MO and a drummer since the age of two, Justin Sokol holds a bachelor of music degree in jazz performance and a master of arts in teaching music.
He currently resides in Philadelphia, where he is band director and director of technology at the Kensington Creative And Performing Arts High School. He also teaches music technology and drumset at Philadelphia’s prestigious University Of The Arts and continues to perform professionally as both a drummer and leader.
Justin’s responsibilities at Modern Drummer include web site design, development, and management as well as production of audio and video files for all MD E-media projects.
