Soar Valley Music/SVM Percussion will be formally launching the Japanese boutique brand at the London Drum Show. The event, held in association with Drummer Magazine, will take place at London's prestigious Olympia venue on 12 and 13 October 2013.

About Sakae Rhythm/Sakae Drums
Sakae Rhythm is a high quality drum manufacturer located in Osaka Japan, founded in 1925. From 1967 until recently Sakae has been the primary OEM source of all high-end drums marketed by Yamaha.

In 2009, after forty years of making drums for this major drum company, Sakae Rhythm launched their original brand called Sakae Drums.

Eizo Nakata, president of Sakae Drums, is the third generation to be handed the reins of this family business. He explains:

"Corporatism and the desire to become the biggest drum company in the world are not our priorities. What is our priority is making musical instruments that my father, grandfather and the legendary artists I have grown up with, would all be proud of. (...) Equipped with this task I now find it necessary to have the Sakae brand stand on its own and come out from behind the shadow of our previous partnership. (...) I understand that for most in the drumming world the name Sakae may be unfamiliar, but the sound of Sakae is not. We believe we have taken that great and well-respected sound to a new level and would love to have you give them a listen."