"Bob, Chris and Greg will be more directly involved in the development and execution of our marketing focus. As a result, we have formalized this team structure and named it the Sabian Sound Team."

Also, launching first in North America, the Sabian Sound Team will have more - and closer - direct customer interaction, working at specialized events, promotions and shows to help customers and dealers select cymbals and sounds. Bob Rupp is enthusiastic:

"Its a way to better help customers and potential customers learn more about our cymbals and the sounds available to them in the Sabian product line."