"I think it's wonderful that The Beauty Foundation is giving exposure to male breast cancer. The more aware that men become that this is not just a woman's disease, the more lives that will be saved."

While some men feel embarrassed because of "this macho crap", Peter often speaks about male breast cancer to raise the profile of this rare disease.

Peter, who was known as the Catman when he drummed with Kiss, and is currently working on a new rock album, offered this advice to men who spot lumps in their breast:

"Don't sit around playing Mr. Tough Guy. Don't say 'It's going to go away.' It might not and you might not see life anymore and how beautiful that is."