Zoom is a Japanese audio company that is distributed in the U.S. under the Samson family of companies, in the UK by Zoom UK Distribution Limited, and in Germany by Sound Service GmBH. Zoom produces effects pedals for guitars and basses, recording equipment, and drum machines. The company has become known for producing inexpensive multi-effects and is building its products around its own microchip designs.

About Zoom (in their own words):
Throughout the world music is considered to be a truly universal language. It crosses all cultural boundaries and unites us as a global community. All of us at Zoom have worked to build a company that creates products respecting the individual and collective power of music. Our staff represents a fusion of engineering expertise and artistic sensibilities -- people who share a common goal: to create innovative and inspirational music products.

In order to achieve this goal we design our products from the ground up. Creating our own LSI technology has allowed us to make products that are original and innovative tools -- artists can use to more freely express their ideas. Our mission is to continually invent products that are more powerful, easier to use and accessible to anyone -- amateur to professional.